Privacy Policy

Effective Date: October 26, 2023

Welcome to Shutterbug Central! This Privacy Policy explains how Shutterbug Central, owned and operated by Focal Point Media, LLC, collects, uses, and protects your personal information when you use our website, located at https://www.shutterbugcentral.com/. Focal Point Media, LLC is located at 45 Pine Avenue, Suite 201, Asheville, NC 28801. You can reach our Data Protection Officer, Eleanor Vance, at privacy@shutterbugcentral.com or by calling (828) 555-0100.

1. Information We Collect

We collect several types of information from and about users of our website, including:

• Personal Information: This includes information that can be used to identify you, such as your name, email address, postal address, phone number, and payment information (if you make a purchase). We collect this information when you register for an account, subscribe to our newsletter, place an order, participate in a survey, or contact us.
• Non-Personal Information: This includes information that does not directly identify you, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. We collect this information automatically through cookies, web beacons, and other tracking technologies.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to enhance your experience on our website, analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website. Please refer to our Cookies Policy for detailed information.
• User-Generated Content: If you choose to submit comments, reviews, or other content to our blog or forums, that information becomes publicly available and is subject to our Terms and Conditions. We are not responsible for the privacy of any information you choose to disclose in these public areas.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and improve our website and services.
• To personalize your experience on our website.
• To process your orders and manage your account.
• To send you newsletters, promotional materials, and other communications (you can opt-out at any time).
• To respond to your inquiries and provide customer support.
• To analyze trends and improve our marketing efforts.
• To prevent fraud and protect our website and users.
• To comply with applicable laws and regulations.
• To facilitate user participation in our community forums and interactive features.
• To administer surveys and contests.

3. Data Sharing and Disclosure

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party service providers who assist us with various tasks, such as payment processing, email marketing, website hosting, and data analytics. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Business Partners: We may share your information with business partners who offer products or services that may be of interest to you. We will only do this with your consent.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
• Protection of Rights: We may disclose your information if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
• Aggregated Data: We may share aggregated, anonymized data with third parties for marketing, advertising, research, or similar purposes. This data does not identify you individually.

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Using encryption to protect sensitive information transmitted online.
• Storing your information on secure servers.
• Limiting access to your information to authorized personnel only.
• Regularly monitoring our systems for security vulnerabilities.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to request access to the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information.
• Objection: You have the right to object to the processing of your personal information in certain circumstances.
• Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact our Data Protection Officer, Eleanor Vance, at privacy@shutterbugcentral.com or by calling (828) 555-0100. We will respond to your request within a reasonable timeframe.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically, we retain user account information for as long as the account is active. If an account is inactive for two years, we will automatically delete the account and associated data. Newsletter subscription data is retained until a user unsubscribes. Order history is retained for seven years for accounting and legal compliance purposes. User-generated content may be retained indefinitely, subject to our Terms and Conditions and applicable laws.

7. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete the information.

8. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please be advised that we transfer personal information to the United States and process it there.

Focal Point Media, LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF as set forth by the U.S. Department of Commerce. Focal Point Media, LLC has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, Focal Point Media, LLC commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF should first contact Focal Point Media, LLC at: privacy@shutterbugcentral.com.

Focal Point Media, LLC has further committed to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF to BBB NATIONAL PROGRAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/dpf-complaints for more information and to file a complaint. The services of BBB NATIONAL PROGRAMS are provided at no cost to you.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the effective date at the top of this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Focal Point Media, LLC
45 Pine Avenue, Suite 201
Asheville, NC 28801
Email: privacy@shutterbugcentral.com
Phone: (828) 555-0100

11. California Consumer Privacy Act (CCPA)

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA). These rights include:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of the information, the purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information. Shutterbug Central does not sell your personal information.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.

To exercise your CCPA rights, please contact our Data Protection Officer, Eleanor Vance, at privacy@shutterbugcentral.com or by calling (828) 555-0100.

12. Data Privacy Framework

Under certain conditions, more fully described on the Data Privacy Framework website [https://www.dataprivacyframework.gov/s/article/How-to-Raise-a-Complaint-under-the-DPF-Principles-en], you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Focal Point Media, LLC is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).